Allison's Online Portfolio

Tradebook Review – Full Frontal PR

Posted on: March 3, 2010

To see the notes for this slide show visit Full Frontal PR PowerPoint.

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1 Response to "Tradebook Review – Full Frontal PR"

Great book. I chose to read Full Frontal PR and added audio to the PowerPoint for my Social Media Class. Laermer is smooth writer and provides great insight to the world of PR. I agree with your use of “The Blair Witch” example and how they generated such a huge amount of buzz from a simple idea. I also like how you mentioned that PR and Marketing should not be separate processes. Why would they? PR and marketing need to be thoroughly examined together in order to produce a successful campaign. Overall great presentation. I especially liked your picture of the dog in the bee costume.

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